Elmer Davis (January 13, 1890 – May 18, 1958) was a news reporter, author, the Director of the
United States Office of War Information during World War II and a Peabody Award recipient. In August 1939, Paul White, the news
chief at CBS, asked Davis to fill in as a news analyst for H. V. Kaltenborn, who was off in Europe reporting on the increasingly
hostile events. Davis became an instant success. Edward R. Murrow later commented that one reason he believed that Davis was likeable
was his Hoosier accent, which reminded people of a friendly neighbor. By 1941, the audience for Davis' nightly five-minute
newscast and comment was 12.5 million. On June 1, 1941, Colgate-Palmolive-Peet began sponsoring seven-days-a-week newscasts by
Davis on CBS. The program was carried on 95 stations from 8:55 to 9 p.m., Eastern Time.