Old Radio Programs

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The Abe Burrows Show

The Abe Burrows Show, (CBS) from 1947 to 1949,[1] a 15-minute weekly comedy that Burrows wrote and directed as well. As he recalled years later, his show came about while he was scripting a radio show for Joan Davis when George Jessel asked him, "When the hell are you gonna become a professional?" Burrows continued as Davis' head writer while doing his own show. Mixing comic patter ("I guess I could tell you exactly what I look like, but I think that's a lousy thing to say about a guy") with his clever comic songs, The Abe Burrows Show was popular with listeners and critics but not with its sponsor, Lambert Pharmaceutical, then the makers of Listerine mouthwash, but promoting a Listerine toothpaste on the show. Lambert, according to Burrows, complained that the show wasn't selling much of the toothpaste. "It seems that my fans were being naughty," he wrote. "While they were laughing at my jokes, they were sneering at my toothpaste."[wikipedia]

 

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